Brand Value

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  • strict warning: Declaration of views_plugin_row::options_validate() should be compatible with views_plugin::options_validate(&$form, &$form_state) in /home/imagesub/public_html/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Declaration of views_plugin_row::options_submit() should be compatible with views_plugin::options_submit(&$form, &$form_state) in /home/imagesub/public_html/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Non-static method view::load() should not be called statically in /home/imagesub/public_html/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_handler_filter_boolean_operator::value_validate() should be compatible with views_handler_filter::value_validate($form, &$form_state) in /home/imagesub/public_html/sites/all/modules/views/handlers/views_handler_filter_boolean_operator.inc on line 149.
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  • strict warning: Non-static method view::load() should not be called statically in /home/imagesub/public_html/sites/all/modules/views/views.module on line 879.

Exporting Your Brand: A few pertinent tips

I was interviewed by Adeline Teoh from Dynamic Export Magazine for a story they’re running on international branding.

I was asked to comment on the headings below.  The article will be published in February 2011, however my points are below.

The Google Myth

Google will not save your business.  More precisely, pay-per-click advertising won’t save your business if your website is not geared to solve customer problems or put them into your sales process.

Selling With A Rebate? What's Your Value?

The number of companies that sell products that come with a government rebate that don't offer any compelling value beyond the rebate astounds me.

A subsidy is the market's greatest key average - everyone can offer it.   So why insist on using an average like this as the basis for a marketing message?

If like most of your customers, you believe that you get what you pay for, then a product that is essentially free must have a low perceived value.

How Low Perceived Value Will Lead To Failure