Business Strategy

  • strict warning: Non-static method view::load() should not be called statically in /home/imagesub/public_html/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_handler_argument::init() should be compatible with views_handler::init(&$view, $options) in /home/imagesub/public_html/sites/all/modules/views/handlers/views_handler_argument.inc on line 745.
  • strict warning: Declaration of views_handler_filter::options_validate() should be compatible with views_handler::options_validate($form, &$form_state) in /home/imagesub/public_html/sites/all/modules/views/handlers/views_handler_filter.inc on line 589.
  • strict warning: Declaration of views_handler_filter::options_submit() should be compatible with views_handler::options_submit($form, &$form_state) in /home/imagesub/public_html/sites/all/modules/views/handlers/views_handler_filter.inc on line 589.
  • strict warning: Declaration of views_handler_filter_node_status::operator_form() should be compatible with views_handler_filter::operator_form(&$form, &$form_state) in /home/imagesub/public_html/sites/all/modules/views/modules/node/views_handler_filter_node_status.inc on line 14.
  • strict warning: Non-static method view::load() should not be called statically in /home/imagesub/public_html/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_plugin_style_default::options() should be compatible with views_object::options() in /home/imagesub/public_html/sites/all/modules/views/plugins/views_plugin_style_default.inc on line 25.
  • strict warning: Declaration of views_plugin_row::options_validate() should be compatible with views_plugin::options_validate(&$form, &$form_state) in /home/imagesub/public_html/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Declaration of views_plugin_row::options_submit() should be compatible with views_plugin::options_submit(&$form, &$form_state) in /home/imagesub/public_html/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Non-static method view::load() should not be called statically in /home/imagesub/public_html/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_handler_filter_boolean_operator::value_validate() should be compatible with views_handler_filter::value_validate($form, &$form_state) in /home/imagesub/public_html/sites/all/modules/views/handlers/views_handler_filter_boolean_operator.inc on line 149.
  • strict warning: Non-static method view::load() should not be called statically in /home/imagesub/public_html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/imagesub/public_html/sites/all/modules/views/views.module on line 879.

Ten tips for retaining and attracting customers in times of turmoil

  1. Be seen to be improving and moving: No one wants to work with stagnating companies. Even a small change to your marketing can reinvigorate market interest or stabilise your position. Perception is reality, so learn to control it before it controls you.
     
  2. Improve your value proposition: 90% of the time the problem is not what you sell, it's how you sell it.

Guest Column: Governance Practice Tips – Leading organisational culture from the top

Kerryn Newton, LLM, MBA, MA, FAICD, AFAIM is the Managing Director of Directors Australia. Kerryn has extensive experience working in high level positions in the private, public, non-profit and community sectors and as a consultant to organisations in a range of industry sectors.


Governance Practice Tips – Leading organisational culture from the top

Social Media: Highest Cost, Lowest Impact? (TCCS#5)

The Competitive Challenge Series (TCCS)

Vol. 1 #5


The Competitive Challenge Series will help you understand, identify and improve every facet of your branding and messaging that impacts your sales and growth. My objective is to deliver strategy and ideas to propel you beyond competitive challenges.

This weeks challenge...

Social Media: Highest Cost, Lowest Impact?

The Competitive Landscape for 2011 (TCCS #4)

The Competitive Challenge Series (TCCS)

Vol. 1 #4


Each article in this series will help you understand, identify and improve every facet of your branding and messaging that impacts your sales and growth. As always my objective is to deliver strategy and ideas to propel you beyond competitive challenges.

Hamish Chadwick.

This weeks challenge...

The Organisation in Question: Stop Badgering People & Start a Dialogue

Client surveys are a good idea. You'll obtain data and opinion on how you can improve and tweak products and services for the benefit of your client.

For the surveyor it's an exciting prospect as the myriad of questions they're about to unleash will seemingly uncover the secret on how they can get above their competition.

Device of Distraction (TCCS #3)

The Competitive Challenge Series (TCCS)

Vol. 1 #3


Each article in this series will help you understand, identify and improve every facet of your branding and messaging that impacts your sales and growth. As always my objective is to deliver strategy and ideas to propel you beyond competitive challenges.

Hamish Chadwick.

This weeks challenge...

If There's No Argument, You're High Risk (TCCS #1)

The Competitive Challenge Series (TCCS)
Vol. 1 #1

Each article in this series will help you understand, identify and improve every facet of your branding and messaging that impacts your sales and growth. As always my objective is to deliver strategy and ideas to propel you beyond competitive challenges.

Hamish Chadwick.

This weeks challenge......

Exporting Your Brand: A few pertinent tips

I was interviewed by Adeline Teoh from Dynamic Export Magazine for a story they’re running on international branding.

I was asked to comment on the headings below.  The article will be published in February 2011, however my points are below.

Are You Trying to Impress, or Drive Growth?

Are business's that don't have award winning logos missing out on opportunities?

The answer is probably not.

There's an underlying problem that affects parts of our industry where design is sold as a nice to have luxury rather than what it should be, a hard working tool that positions an organisation, communicates it's values and attracts the target audience.

When making communications decisions you need to be mindful of the following: