Re-branding

  • strict warning: Non-static method view::load() should not be called statically in /home/imagesub/public_html/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_handler_argument::init() should be compatible with views_handler::init(&$view, $options) in /home/imagesub/public_html/sites/all/modules/views/handlers/views_handler_argument.inc on line 0.
  • strict warning: Declaration of views_handler_filter::options_validate() should be compatible with views_handler::options_validate($form, &$form_state) in /home/imagesub/public_html/sites/all/modules/views/handlers/views_handler_filter.inc on line 0.
  • strict warning: Declaration of views_handler_filter::options_submit() should be compatible with views_handler::options_submit($form, &$form_state) in /home/imagesub/public_html/sites/all/modules/views/handlers/views_handler_filter.inc on line 0.
  • strict warning: Declaration of views_handler_filter_node_status::operator_form() should be compatible with views_handler_filter::operator_form(&$form, &$form_state) in /home/imagesub/public_html/sites/all/modules/views/modules/node/views_handler_filter_node_status.inc on line 0.
  • strict warning: Non-static method view::load() should not be called statically in /home/imagesub/public_html/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_plugin_style_default::options() should be compatible with views_object::options() in /home/imagesub/public_html/sites/all/modules/views/plugins/views_plugin_style_default.inc on line 0.
  • strict warning: Declaration of views_plugin_row::options_validate() should be compatible with views_plugin::options_validate(&$form, &$form_state) in /home/imagesub/public_html/sites/all/modules/views/plugins/views_plugin_row.inc on line 0.
  • strict warning: Declaration of views_plugin_row::options_submit() should be compatible with views_plugin::options_submit(&$form, &$form_state) in /home/imagesub/public_html/sites/all/modules/views/plugins/views_plugin_row.inc on line 0.
  • strict warning: Non-static method view::load() should not be called statically in /home/imagesub/public_html/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_handler_filter_boolean_operator::value_validate() should be compatible with views_handler_filter::value_validate($form, &$form_state) in /home/imagesub/public_html/sites/all/modules/views/handlers/views_handler_filter_boolean_operator.inc on line 0.
  • strict warning: Non-static method view::load() should not be called statically in /home/imagesub/public_html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/imagesub/public_html/sites/all/modules/views/views.module on line 879.

A Way With Words

The ingredients of a formidable tagline:

Device of Distraction (TCCS #3)

The Competitive Challenge Series (TCCS)

Vol. 1 #3


Each article in this series will help you understand, identify and improve every facet of your branding and messaging that impacts your sales and growth. As always my objective is to deliver strategy and ideas to propel you beyond competitive challenges.

Hamish Chadwick.

This weeks challenge...

Aligning Design and Business Strategy

A friend of mine was a graphic designer for a new company (Machinery Ltd.) and sought my advice.

The brief he was given was this, he was handed the marketing material and stationery of another company (Consulting Ltd.) and asked to copy its identity.

He had concerns about copyright, and I explained the specific identity problems the company would encounter by copying an identity. This article highlights the complications companies face by trivializing their identity in this way.

This is a real case; the names of both companies remain anonymous.