Strategy

  • strict warning: Non-static method view::load() should not be called statically in /home/imagesub/public_html/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_handler_argument::init() should be compatible with views_handler::init(&$view, $options) in /home/imagesub/public_html/sites/all/modules/views/handlers/views_handler_argument.inc on line 745.
  • strict warning: Declaration of views_handler_filter::options_validate() should be compatible with views_handler::options_validate($form, &$form_state) in /home/imagesub/public_html/sites/all/modules/views/handlers/views_handler_filter.inc on line 589.
  • strict warning: Declaration of views_handler_filter::options_submit() should be compatible with views_handler::options_submit($form, &$form_state) in /home/imagesub/public_html/sites/all/modules/views/handlers/views_handler_filter.inc on line 589.
  • strict warning: Declaration of views_handler_filter_node_status::operator_form() should be compatible with views_handler_filter::operator_form(&$form, &$form_state) in /home/imagesub/public_html/sites/all/modules/views/modules/node/views_handler_filter_node_status.inc on line 14.
  • strict warning: Non-static method view::load() should not be called statically in /home/imagesub/public_html/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_plugin_style_default::options() should be compatible with views_object::options() in /home/imagesub/public_html/sites/all/modules/views/plugins/views_plugin_style_default.inc on line 25.
  • strict warning: Declaration of views_plugin_row::options_validate() should be compatible with views_plugin::options_validate(&$form, &$form_state) in /home/imagesub/public_html/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Declaration of views_plugin_row::options_submit() should be compatible with views_plugin::options_submit(&$form, &$form_state) in /home/imagesub/public_html/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Non-static method view::load() should not be called statically in /home/imagesub/public_html/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_handler_filter_boolean_operator::value_validate() should be compatible with views_handler_filter::value_validate($form, &$form_state) in /home/imagesub/public_html/sites/all/modules/views/handlers/views_handler_filter_boolean_operator.inc on line 149.
  • strict warning: Non-static method view::load() should not be called statically in /home/imagesub/public_html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/imagesub/public_html/sites/all/modules/views/views.module on line 879.

''Touching lives, Improving People'' Has P&G missed the mark?

Global mega manufacturer Proctor and Gamble (P&G) has decided to puff its chest out in an effort to boost brand awareness of its product range by putting its name in the spotlight. The accompanying tagline “Touching lives, improving people” has been selected as part of the Australian debut.

In technical terms P&G are moving from a 'branded strategy' to an 'endorsed' model.

Don't Limit Yourself

There's a tendency to stick to conventions with branding and marketing. These limitations are mostly self imposed on what each of us perceives to be 'professional' or 'appropriate'.

There are no rules!

The only guideline you should follow is to ensure your messaging, campaign, or brand resonates with your target audience. Aside from that you can leave tradition at the door.

Ten tips for retaining and attracting customers in times of turmoil

  1. Be seen to be improving and moving: No one wants to work with stagnating companies. Even a small change to your marketing can reinvigorate market interest or stabilise your position. Perception is reality, so learn to control it before it controls you.
     
  2. Improve your value proposition: 90% of the time the problem is not what you sell, it's how you sell it.

Guest Column: Governance Practice Tips – Leading organisational culture from the top

Kerryn Newton, LLM, MBA, MA, FAICD, AFAIM is the Managing Director of Directors Australia. Kerryn has extensive experience working in high level positions in the private, public, non-profit and community sectors and as a consultant to organisations in a range of industry sectors.


Governance Practice Tips – Leading organisational culture from the top

A Way With Words

The ingredients of a formidable tagline:

The Competitive Landscape for 2011 (TCCS #4)

The Competitive Challenge Series (TCCS)

Vol. 1 #4


Each article in this series will help you understand, identify and improve every facet of your branding and messaging that impacts your sales and growth. As always my objective is to deliver strategy and ideas to propel you beyond competitive challenges.

Hamish Chadwick.

This weeks challenge...

Don't Let Cybersquatting Ruin Your Day

We all know that domain names are prized pieces of digital real estate. And we're all aware that most dot com domain names are taken, either legitimately or poached by cybersqautters who hope to sell the domain for a profit.

A recent statement from WIPO (World Intellectual Property Organisation) highlights the ongoing problem:

In 2010, trademark holders filed 2,696 cybersquatting cases covering 4,370 domain names with the WIPO Arbitration and Mediation Center.

If There's No Argument, You're High Risk (TCCS #1)

The Competitive Challenge Series (TCCS)
Vol. 1 #1

Each article in this series will help you understand, identify and improve every facet of your branding and messaging that impacts your sales and growth. As always my objective is to deliver strategy and ideas to propel you beyond competitive challenges.

Hamish Chadwick.

This weeks challenge......

Foxtel vs South Australia

What appeared to be some clever marketing popped up on screen during the ads on the LifeStyle channel yesterday.

"Receive a free book on South Australia - press your red button now" appeared during an ad for the festival state.

I was then prompted to enter my email address.

I lost interest at HAM........ (well to be honest I got frustrated at having to use the Foxtel remote keypad to enter in the required 26 characters).

Whose Ego Are You Satisfying?

In marketing there's a tendency to put personal priorities ahead of our clients.  What might look or sound good to us may be of little or no consequence to our client in their purchasing decision. 

Everyone has been guilty of this at some time as we're all proud of what we're offering, and the effort it has taken to get to where you are.  The simple fact is though, your target audience isn't interested how you got to this point.

Sell The Outcome, Not The Process