Tenneco Automotive

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Tenneco Automotive
Tenneco Automotive
Tenneco Automotive
Tenneco Automotive

For Tenneco Australia we helped refine and streamline the brand of their exhaust replacement group, Carline. We conducted extensive research that gave the management team a clear snapshot of strengths and weaknesses of the groups communications.

As part of the brand strategy we designed comprehensive brand management guidelines. These allow State Managers the ability to control, manage and audit the group's communications at all levels from brand name hierarchy in signage, to verbal communications. The refined brand imagery reinvigorated loyalty and conformity within the group.